Glencore Agriculture in Ukraine rebrands to Viterra

5 May 2021
Glencore Agriculture in Ukraine rebrands to Viterra
Kyiv, Ukraine

Following the global rebrand of Glencore Agriculture to Viterra last November, Glencore Agriculture in Ukraine will rebrand to Viterra from the fifth of May 2021.

Viterra, which means vitality from the earth, is a globally recognized brand with a deep connection to agriculture.

Vladimir Balan, General Manager of Viterra Ukraine said it is an exciting time for the business, as it adopts the Viterra name and brand.

“Having a single name and a shared purpose, strongly positions our worldwide network now and for the future.”

“Uniting the business under one brand in the 37 countries where Viterra operates, brings together its fully integrated agriculture network that connects producers and consumers to supply sustainable, traceable and quality-controlled agricultural products.”

“Within the global supply chain of Viterra our network of people, storage and handling, crush, transport, transshipment assets and marketing offices creates significant value for our customers in Ukraine by connecting them with consumers around the world.”

Together, we are stronger and achieve more. We are committed to our successful, long-lasting relationships with our origination and end use customers.

Customers will start to see the new Viterra brand from today, aside from this change it is business as usual. We look forward to further growth and ongoing investment in our network and continuing to connect the agriculture industry.

About Viterra

At Viterra, we believe in the power of connection. Our world-leading, fully integrated agriculture network connects producers to consumers with sustainable, traceable and quality-controlled agricultural products. With more than 17,500 talented employees operating in 37 countries, our strategic network of storage, processing and transport assets enable us to offer innovative solutions and open pathways for our customers, creating successful partnerships that last. Together, we are stronger, and achieve more.

For more information, please contact:

Name Yelena Zamiatina

Phone 044 590 55 33

Email Yelena.zamiatina@viterra.com

UkrAgroConsult

Tags: Viterra, Glencore Agriculture in Ukraine, rebrands